BlueZone Fitness

Freelance Project

Client: BlueZone Fitness

This project was included in the 2018 100 Archive Selection

Blue Zones are small areas around the world where people live much longer than average. Studies have shown that living a longer and healthier life comes down to the following: regular social engagement, eating a healthy, balanced diet and participating in daily exercise. Wexford-based personal trainer, Cormac Byrne, has developed a series of fitness and nutrition programmes based on this philosophy.

Challenge

Cormac is particularly focused on the idea of making fitness and nutrition more accessible to people in their daily lives. Pushing the boundaries of traditional fitness, BlueZone offers in-office exercise classes and health seminars. Online training is also revolutionising the industry, offering a more affordable and flexible solution to personal training. It has never been easier to workout anywhere (and everywhere!)

Overview

Based on the services that BlueZone offer, it was important to create a visual vocabulary that could easily be implemented across print, promotional products, web and social. BlueZone’s visual identity was designed to be energetic, confident and memorable – to stand out in the overcrowded fitness market.

My Role:

Project Management, Logo & Identity Design, Digital, Print, Social Media Assets, Motion & Copywriting

Logo & Typeface

The logo was created using a bespoke geometric typeface, developed specifically for the BlueZone brand. The typeface was influenced by directional signage, basic symbols and the structural elements of gym equipment. 

Digital Advertising

The tone of voice and imagery were carefully considered to emphasize the positive psychological effects of regular exercise and healthy eating. 

Social Media

I created a number of animated & static social media promos for BlueZone's various training programmes. Examples of the programmes included LiveFast, LiveStrong, Healthy Baller, BlueZone Balance & BlueZone Assault.

Promotional Products & Print Design

I provided guidance on how the brand could be applied to promotional products, fitness equipment, bags and apparel. As part of the identity design, I produced letterheads, compliment slips, invoices & business cards.