Good Food Naturally
Rosanne Lancaster, Art Direction & Brand Identity
Yvonne Keogh, Brand Identity
Ciarán Farrell, Interior & 3D Design
KSG wanted to create a food offer that is wholesome, delicious and promotes locally sourced produce. Working closely with KSG myself and Yvonne Keogh developed the logo, the copy and the vibrant identity design for Pusle.
Pulse is all about fresh ingredients and high quality, handcrafted food so we selected a bright green colour palette, vibrant food photography and hand drawn typography as the primary brand elements. The brand identity was rolled out for the interior graphics, signage, menus, packaging and labels.
The finished brand successfully captures the characteristics KSG were hoping to achieve.