Three Mobile
#3Live
Exhibit Design Ltd.
Client: Three Mobile & Boys+Girls
In 2017 Three introduced a new advertising campaign called Make It Count. Developed by the creative agency Boys & Girls, Make It Count demonstrated how people transform data into something that really matters - everyday moments, memories and experiences.
Challenge
The #3Live experience at Longitude and Electric Picnic was designed with the Make It Count campaign in mind.
Overview
The aim was to create a memorable experience, drawing on the theme of nostalgia and sentimentality. I worked with 3D designer, Elisabet Sierra and the design team at Boys & Girls to develop the Make It Count branding, bringing it to life in a three-dimensional environment. I created and managed the production of artwork for wall graphics, signage and wayfinding.
Key aspects of the space included the mirrored disco dancefloor, the modular DJ booth and a classic games arcade. The upper deck of the two-storey structure featured a lounge area with deck chairs and bean bags. Exclusive charging banks could be purchased from the 3Charging booths.
Celebrating all things retro, festival-goers got to experience festival make-overs, roller disco performances, lip-sync showdowns and exclusive DJ sets.
My Role:
Brand Development & Production Management
Collaboration:
Exhibit Design:
Project management by Brendan O'Sullivan
3D design & project management by Elisabet Sierra
Brand development & production management by Yvonne Keogh
Campaign by Boys+Girls
Print Production by DBSL, DP Imaging & Cover Up
