Inner Tequila Studios
Sea Sessions & Longitude 2017
Exhibit Design and Thinkhouse
Client: Desperados, Heineken Group
Elisabet Sierra, Project Management & 3D Design
Yvonne Keogh, Design & Artwork Production
Rosanne Lancaster, Design & Artwork Production
The festival season is always an exciting and hectic time, and 2017 proved to be one of the busiest for Exhibit Design. Exhibit collaborated with Thinkhouse to create the impressive Desperados Inner Tequila Studios at two of the country’s biggest music festivals: Sea Sessions and Longitude.
The ethos of Inner Tequila Studios was to encourage creativity through more than just music. Through a collaboration with Damn Fine Print festival-goers got the opportunity to create custom prints on t-shirts and tote bags.
The dramatic two-storey build was designed to look like an abandoned warehouse. We paired streetscape textures, such as weathered concrete and exposed metalwork, with the Inner Tequila Studios branding, colourful graffiti and illustrations inspired by the Mexican El Dia de Muertos celebration.
The studios attracted a huge crowd including a host of celebrities such as Vogue Williams, Spencer Matthews, Joanne McNally, Roz Purcell and Riyadh Khalaf.