Website, Stationery Suite
& Office Branding
Rosanne Lancaster, Website & Stationery Suite
Yvonne Keogh, Stationery Suite
In December 2016 Exhibit Design moved from their studio in Sandyford to a brand new space in Fumbally Court, Dublin 8. New studio, new Exhibit! As part of the move, the entire team agreed that the existing Exhibit brand and website needed a new look and feel.
Myself and talented graphic designer, Yvonne Keogh, worked on refreshing the Exhibit brand. We took the existing brand characteristics that were working and introduced some new graphic elements. We simplified the existing Exhibit logo, retaining the Exhibit green. 'Ideas that work' became the brand tagline, reflecting the primary brand values of Exhibit. Using a crop of the letters 'ex,' we created a bold logo form to create more flexibility and diversity within the brand. The updated brand roll-out included letterheads, email banners and business cards. It was implemented across all social media platforms.
The office branding fit-out featured window graphics, signage, a materials and samples station, subtle brand references in the studio space and the Exhibit tagline as a large typographic installation.
I went on to design and build a comprehensive new website featuring Exhibit's recent and iconic projects, in a contemporary and responsive format. I worked with senior communications consultant, Ina Foley, to develop copy for the website and rationales for each project.