Exhibit Design
Exhibit Design Ltd, 2017
Client: Exhibit Design
In December 2016 Exhibit Design moved from their studio in Sandyford to a brand new space in Fumbally Court, Dublin 8. New studio, new Exhibit! As part of the move, the entire team agreed that the existing Exhibit brand and website needed a new look and feel.
Challenge
Exhibit's managers Martin and Brendan wanted minimal changes to the existing logo. They wanted to update the logo with a new tagline and also asked that we develop a logo mark that could be used for social media and stationery. The brand roll-out would include letterheads, email banners, business cards, signage, social media and the website.
Exhibit's existing website was very outdated and needed an extensive overhaul. It was static with no responsive or mobile capabilities. The user scrolled through the site horizontally, the imagery was small and low quality. The website redesign needed to showcase Exhibit's vibrant project work and really engage with existing and future clients.
Overview
Myself and fellow graphic designer, Yvonne Keogh, worked on refreshing the Exhibit brand. We took the existing brand characteristics that were working and introduced some new graphic elements. We developed brand guidelines to define how the updated logo and brand would be used across all media.
I designed and built a comprehensive new website featuring Exhibit's recent projects and case studies, in a contemporary and responsive format.
My Role:
UX Design: Flow Diagram, Sketching, Wireframes
UI Design: Pattern Library, Copywriting & Custom Icon Set
Build: Responsive Website Design
Brand Identity, Signage, Stationery, Digital Design
Collaboration:
Exhibit Design:
Project Management by Martin O'Brien & Brendan O'Sullivan
Brand Identity, Signage & Stationery by Yvonne Keogh
Copywriting & Customer Research by Ina Foley
UX Design
Flow Diagram
User Flow
It was important to direct users to the most recent projects and the five case studies that had been chosen to best reflect what Exhibit do. The easiest way to highlight these projects was to showcase them on the home screen.
Sketching
Screen Layout
Each of the primary pages of the website has distinctive content. The main content of the home screen and project category pages is imagery. These images are links, allowing the user to visit the relevant project page. It was really important to work out a dynamic gallery layout that featured imagery alongside text, and where certain projects were emphasized.
UI Design
Colour Palette
#68CB34
#2699FB
#FFFFFF
#353838
#757575
#C7C7C7
Interactive Map
Social Media Icons
Digital Controls
Menu Icon
Slide Arrows
Back To Top Link
Slide Arrows
Typography
HEADER 1
Helvetica Bold Cdn 56px
HEADER 2
Helvetica Bold Cdn 40px
HEADER 3
Helvetica Bold Cn 36px
HEADER 4
Helvetica Bold Cn 20px
LINKS
Helvetica Regular 14px
Subheader 1
Helvetica Regular 24px
Subheader 2
Helvetica Regular 18px
Subheader 3
Helvetica Regular 15px
Quotes
Helvetica Oblique 17px
Standard Copy
Helvetica Regular 17px
Small Copy
Helvetica Regular 13px
Primary Links
OUR PORTFOLIO
THE TEAM
OUR SERVICES
Link Selected / Hover
Links Enabled
Secondary Links
RECENT PROJECTS
CASE STUDIES
EXHIBITIONS & EVENTS
RETAIL DESIGN
HOSPITALITY & LEISURE
WORK ENVIRONMENTS
BRANDING
ARCHIVE
Tertiary Links
< Previous Project Next Project >
Links Enabled
< Previous Project Next Project >
Link Disabled
< Previous Project Next Project >
Link On Hover
Breadcrumb Indicators
Our Portfolio > Exhibitions & Events > Project Name
Links Enabled
Active Section
Pattern Library
As part of the identity redesign, we retained the green of the existing brand, but made it more vibrant and added complimentary shades of blue and grey to the brand colour palette. The user interface design includes guidelines for colour, typography weights and sizes, buttons, form input fields, navigation links and digital controls.
Copywriting
I worked with senior communications consultant, Ina Foley, to develop copy for the website. Ina spent time speaking to and researching some of Exhibit's well-known and return clients. As a result, we were able to include some great client testimonials on the website. Based on Ina's research I created short introductions for each section of the portfolio, call-to-actions and rationales for each project.
Final Result
Finished Desktop & Mobile Site
Showcasing Exhibit's work was the primary aim of the website. Therefore, imagery is the key component. The top of each primary page features a hero image and call-to-action. Myself and Yvonne carefully selected the best quality photography for each project in Exhibit's archive. The project pages use a large slideshow gallery to display each image at the top of the page. Underneath is a brief overview and a list of services rendered.
Identity Design
Logo Design
Working closely with managers Martin and Brendan, myself and Yvonne updated and simplified the existing Exhibit logo. 'Ideas that work' became the brand tagline, reflecting the primary brand values of Exhibit.
Logomark & Custom Icon Set
Using a crop of the letters 'ex,' I created a bold logomark, offering more flexibility within the brand identity. The primary logo is too static for certain circumstances, for example on social media. It also works well as a favicon. I rendered a set of custom icons to represent Exhibit's primary services: graphic design, interior design, branding, tender packages, build and installation, project management, technical expertise, artworking and concept design.