Client: The Talbot Collection
Martin O'Brien, Project Management
Rosanne Lancaster, Brand & Production Management
Exhibit were commissioned to develop a name, logo and brand guidelines for the newest edition to the Talbot Collection. Located in the centre of Wexford town, adjacent to the Talbot Hotel Wexford, the Talbot Suites at Stonebridge features 73 luxury apartments. Ideal for holiday breaks or executive stays, visitors have a choice of one, two and three bedroom apartments with a choice of panoramic views of the town, the old grain store and the harbour.
As part of the naming process I explored different relevant concepts such as the location, the historical context of the area and the type of accommodation on offer. I tried and tested different combinations of these concepts. The Talbot Suites at Stonebridge was selected as the best choice because it references the Talbot Collection, the word "Suites" implies high quality accommodation and "Stonebridge" refers to the history of the property. I developed the logo design based on the Talbot Hotel Wexford and Stillorgan to create an element of consistency within the Talbot Collection sub brands. I was responsible for producing and installing the Talbot Suites exterior signage.