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The Irish Advantage
Med In Ireland 2017

Exhibit Design Ltd.

Client: Enterprise Ireland

Med in Ireland is Enterprise Ireland’s high-profile medical technologies event that takes place every two years in Dublin. Top Irish medical technology companies and research professionals come together at the event to showcase their products, network with international buyers and develop strategic relationships. Ireland’s MedTech sector includes healthcare providers, clinicians. medical devices, precision engineered components and diagnostics.


Med In Ireland 2017 took place in the RDS Dublin and featured over ninety MedTech companies and twenty research organisations. Enterprise Ireland used the event as an opportunity to showcase the new Irish Advantage identity, which was created by Fuzion, a PR, Design and Marketing company based in Cork. The Irish Advantage aims to partner Irish companies with global customers, by promoting the adaptability, flexibility and innovation of the Irish workforce.


I co-managed this project with 3D designer Kellie Sargent. We worked closely with WDisplay’s production team to implement the Irish Advantage brand across all elements of communication within the exhibition space. There were ninety exhibitors and twenty researchers participating in the event. Each organisation had their own booth to showcase products, services and research development. I was the primary point-of-contact for the 110 participants and oversaw the production of their individual exhibitor booth graphics.

My Role:

Brand Development, Wayfinding, Artworking & Print Management


Exhibit Design:

Project Management and 3D Design by Kellie Sargent

Irish Advantage Identity Design by Fuzion

Signage, Exhibitor Booth & Artwork Production & Installation by WDisplay

Event Space

Kellie created the interior design and layout for the reception area, exhibitor hall, meeting areas and presentation space. 

Visual Language

I expanded and developed the existing Irish Advantage brand to produce artwork for the interior and exterior wayfinding, wall graphics, large-scale banners, venue maps, counter graphics and exhibitor name cards.